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Celebrating 30 years of Friendship

We all know a good whisky is even better shared. It’s why we created something even greater three decades ago: a global community of Laphroaig lovers we could reward and reveal a few secrets with. 

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Friends of Laphroaig 30th Anniversary Bottle and Box

A SPECIAL ANNIVERSARY RELEASE

As always, our Friends have exclusive access to our rarer releases. Including our new 30 Year Old single malt. A whisky which has matured just like our family for three decades.

From 1994 to 2024

30 Years of Friends of Laphroaig

One of our former distillery managers had a vision in 1994. He knew we had something that needed to be shared with the world – not just bottles of Laphroaig, but the spirit that made it.

planting a flag at friends of Laphroaig plot
Laphroaig day feis ile wide shot
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Virtual Masterclasses

Why become a Friend of Laphroaig?

FRIENDS ACROSS THE GLOBE
Become a Friend of Laphroaig  -  a free, passionate community of whisky lovers from around the world.

SPECIAL EXCLUSIVES 
Get access to exclusive whiskies and a range of special launches, events and masterclasses from our experts.

A HOME ON ISLAY
Friends can claim an honorary square foot plot of land on our Islay distillery grounds.
 

HAVE YOU GOT A STORY WORTH SHARING?

It’s why we’d love you to share your favourite stories of whisky and Laphroaig with us on social – we’re @laphroaig on Instagram and here on Facebook.' to 'It’s why we’d love you to share your favourite stories of whisky and Laphroaig with us on Instagram and Facebook - tag us @Laphroaig.

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TALES OF FIRE

TASTE TRAILBLAZERS
Laphroaig peat fire burning

TALES OF FIRE

When Ian Hunter became the sole owner of the Laphroaig Distillery in 1927, he made the radical decision to set up his own malting floor within the distillery to combat the lack of commercial malt available on Islay.

 

Using the same kilns the workers used to cook their food in the 1840s, Ian employed the traditional method of peating and cold smoking the barley to give Laphroaig’s whisky its unique tarry and smoky flavours still enjoyed worldwide today.

 

Just like Ian’s legacy on the malting room floor, taste trailblazing Fire Chef Francis Mallmann is known for his experimentation with Patagonian influenced methods of open fire cooking. Discover how the similarities complimented each other during Francis’s visit to Islay.

TASTE TRAILBLAZER SERVES

LAPHROAIG SMOKY OLD FASHIONED

SMOKY OLD FASHIONED

Ingredients:

50ml Laphroaig 10YO
2 dashes Angostura bitters
5ml sugar syrup

 

Method:

Add all ingredients to an ice filled mixing glass.

Stir for 40 seconds and strain over an iced filled rocks glass

Garnish with a zest of orange.

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The influence of Islay

TASTE TRAILBLAZERS

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LAPHROAIG taste trailblazer Francis Mallmann
The influence of Islay

TALES OF SALT

TASTE TRAILBLAZERS

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The influence of Islay

TALES OF PEAT

TASTE TRAILBLAZERS

taste trailblazers tales of peat
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TALES OF PEAT

TASTE TRAILBLAZERS
tales of peat laphroaig

TALES OF PEAT


We’re often asked what makes our whisky a cut above the rest. The secret? Quite simply, it’s the essence of Islay itself. Peat.

We source soft, non-mineralised water from Islay’s local Kilbride Reservoir to soak our barley. We use hand cut peat turfs infused with heather, lichen, and moss for cold smoking in the kilns. And we’ve been doing so ever since 1815, when farming brothers Donald and Alexander Johnston first leased acres from the Laird of Islay and discovered distilling was more profitable than farming, resulting in the birth of a whisky with distinctive, peaty, and earthy flavours known today as Laphroaig.

It's Islay’s peat that gives our whisky it’s unique characteristics. Find out what happens when taste trailblazing Fire Chef Francis Mallmann uses it to influence the personality of his open fire cooking.

TASTE TRAILBLAZER SERVES

taste trailblazer old peat cocktail Laphroaig

OLD PEAT

Ingredients:

60ml Laphroaig 10 year
10ml Ginger liqueur
5ml agave syrup (Substitute for honey syrup or Gomme if unavailable 
2 dashes of Angostura Bitters

Method:

Add all ingredients to an ice filled mixing glass. 
Stir for 35-40 times
strain over an iced filled rocks glass and garnish with candied ginger.

MORE TO EXPLORE
The influence of Islay

TASTE TRAILBLAZERS

WATCH THE FULL VIDEO

LAPHROAIG taste trailblazer Francis Mallmann
The influence of Islay

TALES OF SALT

TASTE TRAILBLAZERS

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The influence of Islay

TALES OF FIRE

TASTE TRAILBLAZERS

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TALES OF SALT

TASTE TRAILBLAZERS
Taste trailblazers preparing fish with salt

TALES OF SALT

Clinging to the craggy shores of the Islay Bay and braced against the raw, tempestuous Atlantic weather, our iconic Warehouse 1 has stood defiantly from Islay’s landscape since 1924. And to this day, its untamed location where the sea meets the land continues to produce casks of Laphroaig whisky with distinctive salty notes from the wooden barrels infused by the stormy Atlantic climate.

See how taste trailblazing chef Francis Mallmann brought Islay’s salty temperament to life through his cooking.

East Neuk Peated Salt and 10 Year Old Laphroaig

A TRAILBLAZING PARTNERSHIP

Introducing Peat Smoked Sea Salt from Laphroaig and the East Neuk Salt Co. A trailblazing partnership that brings a whole new dimension to taste. Enjoy this hand harvested sea salt that’s been delicately smoked with peat from Laphroaig’s peat fields on Islay.

The uncompromising Darren and Mhairi Peattie, co-founders of the East NeukSalt Co., set up their company in 2021 with the vision of resurrecting traditional craft with a difference.

The salt is hand-harvested on the East Coast of Scotland and slowly smoked using Laphroaig peat for enhanced earthy, peaty, iodine notes.

Smoking is done slowly in small batches over several days, ensuring that the flavour of the Peat is gentle to create the perfect match with the Peat notes already present in Laphroaig. This process produces a smoked salt which offers tones of peat whilst allowing the sweetness of the salt to remain. Producing a salt that is beautiful in both colour and taste.

You can experiment when cooking with it to see how it changes the flavour of your food or try it along with Laphroaig 10 Year Old, using our Smoke and Spice recommended serve recipe.

TASTE TRAILBLAZER SERVES

LAPHROAIG SMOKE & SPICE

Almost a margarita, but definitely a sour; a classic Laphroaig combination of salty, smoky and spicy flavours, finished with a salted rim and candied ginger.

INGREDIENTS

  • 50ml Laphroaig 10 Year Old
  • 2-5 finely spice Jalapeno
  • 15ml lemon juice
  • 20ml agave syrup (substitute or honey syrup or Gomme if unavailable)

 

METHOD

  1. First add chillies to shaker and muddle to release flavours.
  2. Pour all ingredients into the shaker Tin.
  3. fill with ice and shake for 8 seconds
  4. Double strain into and ice filled rocks glass.
  5. Garnish with Peated salt rim and candied ginger.
Laphroaig smoke and spice cocktail
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TASTE TRAILBLAZERS

Francis Mallmann and Barry Macaffer toasting

WELCOME TO TASTE TRAILBLAZERS


For Laphroaig, taste is everything. We go to great lengths to get our flavours just right, and we have for more than 200 years. We were adamant about our precise location on the shoreline. We didn’t back down when our water source was at risk. We are steadfast in our decision to use local ingredients. Each choice we make influences our whisky. Sometimes, the challenges we face are difficult, but we continue to push boundaries. We think it’s always a worthwhile endeavour to create bold, mouthwatering whiskies.

Now, we want to celebrate other flavour pioneers and their passion, perseverance, and dedication. Through Taste Trailblazers, we’ll highlight different culinary innovators and discuss how they use peat, salt, and fire in their approach to create flavours and evolve the culinary world like nobody else has.

Laphroaig Taste Trailblazer Francis Mallmann wearing pink bunnet

FRANCIS MALLMANN

As part of the initiative, Laphroaig welcomes Fire Chef Francis Mallmann as its Global Taste Trailblazer. A world-famous Argentinian chef known for his Patagonian style open-fire cooking, Mallmann’s use of different fire-cooking styles separates him from other chefs and makes him an ideal match for Laphroaig’s standout smoky character. His bold techniques and dedication to his craft make him the embodiment of the culinary personalities Laphroaig will celebrate through the Taste Trailblazers program. 

“For me, cooking is all about bring people together a memorable experience. There is something special about sharing a great meal with friends,” said Francis Mallman. “Like Laphroaig, I find inspiration and passion by going beyond the status quo and finding ways to be inventive through my cooking techniques. I am delighted to partner with Laphroaig, and I’m looking forward to taking people on an adventure of flavour through our collaboration.”

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DISCOVER OUR TALES OF PEAT, SALT & FIRE

 

Discover more about how each distinct element influences the flavours and history of Laphroaig, learn how Francis harnesses them in his cooking and unearth our delicious Peat, Salt & Fire cocktail recipes so you can bring Taste Trailblazers to life at home.

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The influence of Islay

TALES OF PEAT

TASTE TRAILBLAZERS

taste trailblazers tales of peat
The influence of Islay

TALES OF SALT

TASTE TRAILBLAZERS

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The influence of Islay

TALES OF FIRE

TASTE TRAILBLAZERS

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Our Heritage

Our Heritage

THE STORY SO FAR

A tradition of doing things differently

Like many great stories, ours has its fair share of bold characters. It’s a tale of conflicts, redemption and triumphs that have made Laphroaig everything that it is. It’s a whisky heritage built by family and friendship that we devote our lives to. A tradition of doing things differently, with all the best bits from our past at the heart of our uncompromising peaty character.  

This philosophy has certainly kept things interesting over the years. And it’s given us more than just a few good anecdotes. So without further ado, this is the story of how we became Laphroaig. 

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d johnston & co sign Laphroaig
1836 letter between brothers
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Laphroaig kilbride stream
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Laphroaig distillery plan 1900s
boat for exporting Laphroaig whisky
Calum Logan Bessie Williamson Ian Hunter
Bessie Williamson Laphroaig Islay Whisky
Laphroaig Prince Charles royal warrant
Iain Henderson Laphroaig Whisky
Laphroaig Cairdeas Islay whisky
Laphroaig John Campbell
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Laphroaig Prince Charles 200 year anniversary cairn
Laphroaig Islay whsiky distillery manager Barry MacAffer
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1815
1836
1857
1887
1921
1923
1929
1935
1954
1994
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2004
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2015
2022

LET THERE BE WHISKY

It’s said that the art of distillation in Islay heritage was first brought to us by Irish Monks with a taste for the good stuff. Being a remote island on the far edge of the Scottish whisky map, this art flourished in the hands of the Ilich – Islay natives – and it wasn’t exactly legal at the time.   However, their dedication truly tested the resolve of the tax man and eventually the law was relaxed. This gave various whisky makers the chance to set up distilleries that were totally above board. Among them were the brothers who founded Laphroaig’s distillery on the island’s south coast in 1815…

BECOMING LAPHROAIG

Study any bottle of Laphroaig and you’ll find the words, “Distilled and bottled in Scotland by D. Johnston & Co.”. It’s the business founded by brothers Donald and Alexander Johnston to sell Laphroaig, who we honour to this day.  They originally leased 1000 acres from the laird to rear cattle. But to raise cattle you must grow barley as feed for winter. And, what do you do with excess barley once winter’s over? Well, if you’re a Scot there’s only one thing to do – make whisky.  By the end of 1815 the whisky was more profitable than farming and Laphroaig was officially born. It was a particularly good dram thanks to our soft, peaty water source – the prized Kilbride Stream. A treasure so precious that it’d soon spell trouble for the distillery.

A FAMILY AFFAIR (1836-1847)

Donald had a clear vision for Laphroaig and offered to buy out his brother’s share for £350, quite a bit of coin in those days. They shook on it and Alexander emigrated to Australia, leaving the future of Laphroaig down to Donald.  Plot twist. Unfortunately for Donald, he only lived until 1847. And so it fell to the rest of the family and friends left on the island to carry on what the brothers had started.

TROUBLE AFOOT

Laphroaig’s fame and size continued to grow, but not everything was going as well as it seemed.  Most of Islay’s malt went into whisky blends in the late 19th century, and Laphroaig’s was no exception. The smoky, peaty taste of our malt was especially coveted by our neighbours Mackie and Co, who were spirit and blending merchants.  In fact, they took so much for their blends that we ran short. We could no longer supply our single malt whisky to a wider market. And that was a problem.   Now’s the time to pour yourself a dram because things are about to really heat up.

WATER WARS (1887-1908)

Things between Laphroaig and Mackie and Co continued to sour. In 1907, Peter Mackie even tried to sabotage the distillery’s Kilbride Stream by blocking it up with rocks. This left Laphroaig without a key ingredient and its only source of coolant. Fortunately, the courts quickly waded in and Mackie was made to put things right.  One year later, Mackie realised that if he couldn’t beat us, he’d join us – sort of.  He sneakily convinced our head brewer at the time to abandon Laphroaig and work for him. Mackie even built an exact copy of our still house, hoping to create another Laphroaig.  But cutting corners and taking the easy option is not the Laphroaig way. Nobody – apart from maybe Mackie – was surprised when it didn’t work.

FIGHTING FOR SURVIVAL

The war with our neighbours had taken its toll, but it wasn’t over yet.  We needed a leader to radically revitalise our spirit. Luckily there was a maverick about to enter the fray, and that man was Ian Hunter. The last of the founding Johnston family to own the distillery, he was unique, distinctive – not for everyone at first. Sounds a bit like our whisky, doesn’t it? But even with this strong character at the helm, the distillery was really starting to flag.

A REVOLUTIONARY REBUILD

After we bought the land, we decided to increase capacity. Ian Hunter – being the visionary he was – rebuilt parts of the distillery to double our output. And he’d thought of everything. Even the wash still and spirit still he erected were exact duplicates of the originals.  Ian was one of the first to experiment with whisky and flavour. For example, he reinvented the malting floor by adding large windows and fans facing the coast to impart unique flavour profiles from the sea air. So it’s fair to say that Ian had an immeasurable impact on the whisky we all drink today.  You see, Ian understood that capturing the characteristics of the island in Laphroaig would win over whisky lovers all over the world.

GOING GLOBAL

The gospel of Laphroaig began to spread.   Among the first to fall for its full-bodied, thick peat smoke and oily character were the Scandinavians, which is perhaps unsurprising as they were some of Islay’s earliest settlers.   Exports grew to Latin America, Europe and Canada. Even Prohibition America was on our radar, which isn’t the only pioneering move we’ve made.

A NEW BEGINNING WITH BESSIE

Bessie Williamson wasn’t looking for a lifestyle change when she stepped ashore with only a suitcase packed for a three month stay. She was only here for a summer job at the distillery. But it’s easy to fall in love when it comes to Laphroaig, and three months turned into a lifetime of dedication.   Hunter saw a burning passion in her and passed on all of Laphroaig’s secrets over the years. This included the idea for maturing Laphroaig’s spirit in ex-Bourbon barrels. Bessie eventually became distillery owner in 1954 after Ian Hunter’s passing and was a pioneer of women in whisky.   She put Ian Hunter’s ideas into practice and changed Laphroaig forever, with ex-Bourbon barrels still at the heart of our process to this day.

BESSIE’S LEGACY (1954-1967)

Bessie was Laphroaig’s first female distillery owner. During her time here, she strengthened Laphroaig’s links with Islay life. She joined in with the annual peat cut, and the singing and dancing at Saturday night ceilidhs. She even opened up distillery buildings to host the dances. But Bessie also knew that for Laphroaig to continue to grow, it needed the support of an international group. One that would continue the old traditions, but with financial muscle to carry Laphroaig all over the globe. So in the 60s, she gradually sold the distillery to Seager Evans & Co. They were drawn in by the same unique island character that captured Bessie’s heart and many other Friends in the past. They completed their acquisition in 1967.

LAPHROAIG’S CROWNING GLORY

Any Laphroaig lover will recognise our most famous patron by the distinctive coat of arms on the label. In 1994, HRH Prince Charles visited Laphroaig for the first time and gave us his Royal Warrant. We’re the only Scottish whisky to receive such an honour.  The Royal coat of arms is also inscribed on the 200-year-old walls of the original buildings. And as His Royal Highness is the current Lord of the Isles, it’s especially fitting.  His Royal Highness even signed the Visitors’ Book and parted, saying: “I hope you continue to use the traditional methods. I think you make the finest whisky in the world.” Friendly advice that we can all agree on. 

TO FRIENDSHIP, TO LAPHROAIG

It was also in 1994 that Friends of Laphroaig was officially set up by much loved former Distillery Manager, Iain Henderson. In the true spirit of Islay hospitality, everyone’s welcome in our club. As a Friend of Laphroaig we give you a lifetime lease on your own square foot of the island, so you always have a home here. You’ll even be able to collect a dram of our finest as annual rent on your personal plot. Just make sure you visit us every year.   Our family of Friends grows every year. Each member becomes a part of our story and reinforces the notion of friendship and openness of spirit that Laphroaig is built on.

A WORLDWIDE WEB OF FRIENDS

Friends of Laphroaig celebrated its 10th birthday on 30th March 2004 with over 200,000 members in 150 countries. So we launched a website for our Friends to have a home online too.   A special Friends-only 11 Year Old anniversary bottling was also commissioned and went on sale exclusively on the Laphroaig website. It was the inspiration for the current Càirdeas series, a tradition created just for our Friends.  

A LAPHROAIG LEGEND TAKES THE REINS

In 2006, John Campbell took up the role of Distillery Manager at Laphroaig. The longest-serving leader so far, he was in charge for 16 years.   John was the first ever Ileach to lead Laphroaig and he contributed more than his fair share to our story. He created many important bottlings over the years, some of which you may have even sampled yourself.  Not only that, but John truly embodies the spirit of friendship that runs through Laphroaig. And although he left Islay in 2021, he considers himself a life-long Friend and regularly makes trips back to visit us.

BEAMING ISLAY, LIVE AND DIRECT

By 2007 we got a taste for this internet thing and had a brilliant idea. If our Friends couldn’t make it to Islay, why don’t we bring the whisky to them?   So we started streaming Laphroaig Live. A pioneering online whisky show where we could catch up with every one of our Friends, no matter where they are.   Our gatherings now have tens of thousands of viewers, where we talk all things Laphroaig over a lip-loosening dram. So make sure you tune in, Friend.

WHISKY JUST FOR OUR FRIENDS

It was created by John Campbell to celebrate the friendships we’ve built on a shared love of Laphroaig. The first ever edition was bottled in 2008.   In 2009, our Friends voted overwhelmingly to make it the permanent name of this special annual release. And we happily obliged.

200 YEARS OF LAPHROAIG

In 2015, it was a double celebration – two centuries of Laphroaig and the 21st birthday of Friends of Laphroaig.  This was the year we wanted to remember Laphroaig's whisky makers, past and present, all of whom are responsible for what Laphroaig is today.   To mark the occasion, we built a huge dry-stone commemorative cairn by Kilbride Stream to pay homage to the water that gave our whisky life. And we’re not done living yet.

THE STORY CONTINUES…

In 2022, we opened a new chapter in our story with a new Distillery Manager in Barry MacAffer.   Another Islay native, Barry has a deep connection to Laphroaig and grew up on the distillery’s doorstep. He even used to play in the distillery grounds when he was a boy, so you might say he’s right at home.  He’s a true guardian of our iconic Islay whisky. And with the legendary John Campbell’s official seal of approval, the future of Laphroaig is in good hands.

So here we are.

We don’t know what the future holds, but we’re sure there’ll be plenty more to come. Because we’re more dedicated than ever to distilling the finest peated whisky for the whole world to enjoy... for at least another two centuries, hopefully.   Since Laphroaig is too good not to share. And we’re glad to share it with you, Friend. Slàinte.

Sherry Oak Laphroaig bottle hidden in the floor malts at Laphroaig Distillery
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30 YEARS OF FRIENDSHIP

We all know whisky is better shared. That's why we created something special 30 years ago. A global community of Friends who love Laphroaig. 

Become a Friend
Sunset on Islay at Laphroaig Distillery
The influence of Islay

Laphroaig wouldn’t be the same without her.

The land, the stream, the coast. Find out why location is everything when it comes to our whisky. 

Laphroaig whisky distillery Islay
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Our people

A man shoveling peat into an oven
laphroaig our people emblem

Laphroaig

Broad hollow by the bay

In 1815, Laphroaig was founded on the Isle of Islay by former farmers, the Johnston brothers. Perhaps distilling whisky was always in their blood, no one knows for sure. But one thing’s for certain – had they chosen to grow feed for cattle instead of barley for whisky, Friends of Laphroaig around the world would be woefully disappointed. 

2017

BARRY MACAFFER

LAPHROAIG DISTILLERY MANAGER

A native of the island, Barry MacAffer joined the distillery in 2011 working on the malt floors and in the warehouse. He became Assistant Manager in 2016, then Distillery Manager in 2022. Barry worked closely with former Distillery Manager John Campbell, and served as his deputy for the last five years of his management.  Barry’s mission focusses on community and creating a more premium experience for the Friends of Laphroaig, while making it accessible to people all over the world. It also means reinforcing the bond with our local community and ensuring Laphroaig plays a big part in supporting its growth and security.   Above all, Barry is dedicated to maintaining Laphroaig’s quality and high standards. He is excited about leading the team into a new era of opportunity and expansion. We can’t think of a better person to do it. 

Distillery Manager Barry MacAffer smiling in front of a whisky barrel shelf
Assistant Manager Pamela Ferguson smiling while holding a filled dram

Pamela Ferguson

Assistant Distillery Manager

Pamela joined us in 2022 and is the first female in the Laphroaig management team since Bessie Williamson took over as manager in 1938. Starting at Beam Suntory as a tour guide, she then became Bowmore Site Manager. An expert in developing and improving standards and systems, Pamela keeps us efficient and safe while never letting our quality drop. She is as committed to honouring the legacy of our whisky as she is to building an inclusive environment in which all Laphroaig employees can contribute and thrive. Fun fact – she’s also fluent in Gaelic.  Laphroaig’s whisky-making tradition has been passed down by distillery managers since its beginnings in 1815. Our legends have each left their special mark on Laphroaig to make it the beloved whisky it is today, and we look forward to seeing how Pamela leaves hers. 

Caroline Morris

Distillery Site Administrator

Born and brought up on Islay on a farm not far away on The Oa, Caroline is known as the ‘mum of Laphroaig’. She has worked at the distillery since 1990 and her role has changed over the years. She started on the production side of things, before spending time in the Visitor Centre running tours and looking after Friends of Laphroaig. She remembers when the first ‘Friends’ were handwritten into a small book in 1994 – there are now more than 525,000 Friends worldwide. Caroline now holds the role of Site Administrator.  Welcoming visitors to the distillery is one of her favourite things to do as she enjoys seeing how happy people are to be at Laphroaig. Caroline is famous for her friendly welcome…and for always having a Cliff Richard calendar hanging on the wall in her office. 

Laphroaig site administrator Caroline Morris smiling
Green background with a Friends of Laphroaig stamp

Historical Quote

We’re born with the purpose to bring everyone together over the best dram of Islay whisky in the world

Barry MacAffer
Distillery Manager
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If you’re a fan of Laphroaig you’re a Friend of ours

Join to start unlocking special releases, ‘Friends only’ sweepstakes and even own your own plot on Islay.

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People enjoying a glass of Laphroaig Cairdeas
Our Whisky Heritage

The Story So Far

Learn the story of how we became Laphroaig

Collage of a green background and a picture of a man holding grains in his hands with a sepia filter for a vintage feel of Laphroaig's whisky heritage
Islay Whisky Festival

Fèis Ìle

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