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Laphroaig
At Laphroaig, we celebrate our unique character through the flavour of our whisky. Everything we do is inspired by our home, Islay. From the distinctive peat which gives us our unique smoky character, to the uncompromised conviction of our people, making Laphroaig unmistakable.
Our Whisky, Your Words
We asked Friends of Laphroaig to share some special words to describe Laphroaig. The response, as always from friends, has been incredible.

Whisky of the Year
Elements 2.0 has been named Whisky of the Year by Whisky Advocate, the leading whisky magazine in North America. This recognises the uncompromising craftmanship that goes into making the iconic Laphroaig whisky we all know and love.
Update on our online shop
Our online shop, laphroaig.com, is also undergoing maintenance during Silent Season. Look out for its grand reopening in the coming months, bringing Friends of Laphroaig a host of exciting launches, rewards and experiences.
2025 looks set to be a bright and busy year, with Fèis Ìle, the next release in our Cairdeas series, and much more to come. Of course, our Friends of Laphroaig will be the first to know when our fresh and updated shop is ready to explore.

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